Your trusted resource for consumer advice since 2010
To empower Canadians with unbiased information to make smart financial and consumer decisions.
At Immediate Path, we believe that well-informed consumers make better choices. Our mission is to provide objective, thorough, and accessible guidance on a wide range of products and services that impact your daily life and financial well-being.
We maintain our independence by using a combination of proprietary algorithms, expert analysis, and real user feedback to create our recommendations, never accepting payments for positive reviews.
How we've grown from a small blog to Canada's trusted consumer resource
Founded as a personal finance blog by Michael Chen, focusing on helping Canadians navigate credit card options and banking products.
Grew beyond financial products to include electronics, home appliances, and automotive reviews, building a team of expert reviewers.
Developed proprietary algorithms to analyze thousands of products and services, making our recommendations more data-driven and personalized.
Launched our digital security guides in response to increasing cyber threats, partnering with cybersecurity experts to protect Canadian consumers.
Now serving over 2 million Canadian consumers monthly with comprehensive reviews, personalized recommendations, and money-saving strategies.
Meet the experts behind our recommendations
Founder & CEO
Financial Products Director
Technology Review Lead
Cybersecurity Specialist
The principles that guide our work
Our reviews and recommendations are always unbiased and independent. We never accept payment for positive reviews or recommendations.
We test products extensively, analyze thousands of data points, and consider real user experiences to provide comprehensive reviews.
We're committed to helping consumers protect their data, privacy, and financial well-being in an increasingly complex digital world.